When Considering Promotional Products

  • May 22, 2019

Let Your Light Shine.  When looking to make your brand stand out from the competition, consider answering some questions first:

  • What is the outcome that you're looking for?
  • What does this mean to your bottom-line (this applies to not-for-profits also)?
  • What kind of investment do you want to make to deliver these outcomes?
  • What is the message you want sent out?
  • What target market are you shooting at (doctors, consumer ages 18-31 years, etc.)?
  • What is the message vehicle (promotional products, promotional printing, or other option)?

You can always ask other questions but these are for a good start. Statistics show that people receiving promotional products:

Use them day after day. 

83% of them like the product itself,

48% want to receive these type of items more often,

58% hang on to their promotional products between one and five plus years,

91% keep a promotional product in the kitchen,

74% keep a promotional product in their workspace,

55% keep a promotional product in their bedroom,

Don't hide your business or organization "under a basket." Let Your Light Shine. Start promoting your business brand now.


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  • Tags: Your Brand, Promotions, Strategic Branding,